Strategy & structure
Clear goals, useful customer journeys and a page structure that helps people find what they need.
Peppermint iT · Tech infused with care
Websites & digital care that help people understand and choose your business.
Thoughtful design. Clear content. Ongoing care. We bring your digital presence together around the people who use it.

Your digital presence
Your website should help people understand your business, trust your team and take the next step.
We start with your customers and the way your business works. Then we bring the words, design and technology together, so your site has a clear purpose and is easier to look after.
From a fresh build to ongoing digital care, you’ll have approachable people who explain the options and think ahead.
Clear goals, useful customer journeys and a page structure that helps people find what they need.
A consistent visual identity, authentic team photography and clear language that reflects your business.
Responsive pages, enquiry forms and the integrations your business needs, with ownership and access agreed.
Helpful page titles, descriptions, accessible image text and structured content that supports discoverability.
Mobile and browser checks, form testing, domain planning and a launch process with clear responsibilities.
An agreed plan for content updates, maintenance, monitoring and practical support as your business grows.
We discuss your audience, current site, goals, content and the systems it needs to connect with.
We map the pages, shape the design and build your site, with agreed review points and clear feedback.
We test the customer journey, support the handover and agree how your site will stay useful over time.
“Everyone is so very grateful for all the thought and wonderful work you are doing on the website. We couldn’t manage without your expertise!”
Dr. Prudence Black
Board Member
Yes. We’ll review the content, structure and platform first, then discuss whether focused improvements or a rebuild will serve your business best.
Responsive design is part of the build. We check the key layouts and customer journeys on smaller screens, including navigation and forms.
We can help with the technical and content foundations: clear page structure, useful content, metadata and appropriate structured data. Search rankings and AI recommendations depend on many factors, so we agree realistic goals and measurement.
We agree that at the start. We can work with your existing content and real team photos, help shape the copy and identify what else is needed.
We agree who owns the accounts and domain, how your team updates content and what ongoing care includes. Hosting, licences and maintenance responsibilities are made clear in the proposal.
We’ll assess your forms, CRM, bookings or other tools and recommend a practical approach, with access, privacy and ongoing support considered.
Approachable people. Practical next steps.
Tell us what’s working, what’s getting in the way and where you want to go. We’ll help you work out what comes next.